| Home product attributes | |
| An extended description of the type of beer | Full-bodied black Irish Extra Stout |
| Atmospheric phrase | crazy ideas starts with a beer |
| Brief description of taste | a full-bodied black beer |
| Emotions from consumption | opens a portal to new tastes |
| Taste and aroma | |
| Aroma | Coffee-like aroma with background hints of dark chocolate. |
| Colour | Inky black. |
| Taste | With pronounced roastiness akin to coffee and dark chocolate bitterness, featuring a diversity of malts and a creamy undertone. |